Calder Dairy is a local dairy farm that was started here in Michigan in 1946 by a vet who returned to from war and used his bonus check to start a local milk delivery service. Over the years it grew into a farm and a larger delivery area with hopes of expanding.

While updating the look of the company I wanted to keep that sense of passion, tradition, and family. I wanted to keep a cow as part of the logo because it’s a classic symbol of a dairy farm. I choose a Holstein cow, matching their delivery trucks and a statue of a cow named Dolly. From there I found a complementing font to help keep the logo classic and long-lasting.

When working on their packaging I thought of a lot of different things. The company makes its own grains, strives to feed their cow with the best and cares about its impact on the environment. I kept with their classic glass milk jugs, and brought in clear plastic egg cartons so they can be washed and reused, and switched yogurt to a clear glass also.

I developed their web presence including a website (desktop, mobile and HTML emails). I wanted something simple and modern, with a little bit of character. I choose to go with a photo dominant layout for the website, using a picture I took of their farm, then created simple navigation with drop-down menus.